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The Gear You Actually Need vs Marketing

· 1 min read

Outdoor brands want you to buy everything. You do not need most of it. You do not need a four hundred dollar jacket. You need a rain shell and a warm layer. That is half the price.

The Gear You Actually Need vs Marketing

Outdoor brands want you to buy everything. You do not need most of it.

You do not need a four hundred dollar jacket. You need a rain shell and a warm layer. That is half the price.

You do not need a titanium spoon. A plastic one works. You do not need a three hundred dollar backpack. A decent one at half the price does the job.

The essentials are simple. Shoes, layers, water, food, and a way to stay dry. Everything else is optional.

Marketing creates needs. It sells you anxiety about being unprepared. The gear does not make you a hiker. The miles do.

Buy the basics well. Then add gear only when you know you need it. Your wallet and your pack will thank you.


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